Financial Insights

Mental Accounting: How Your Brain Categorizes Money

Why do we spend bonus money differently than salary? Research on mental accounting explains how our brains categorize finances and influence our decisions.

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Why It's So Hard to Cancel Subscriptions: The Psychology of Sunk Cost

Research shows that 42% of consumers have forgotten about subscriptions they're still paying for. Understanding the psychology behind subscription retention—from sunk cost fallacy to loss aversion—can help you take control of your finances.

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